SUPRA + G-Shock "It's About Time" Event
MAY 02, 2013
Keelan Dadd, Raekwon, Stevie Williams, and Boo Johnson.
In commemoration of its 30th anniversary, G-Shock approached the most relevant and influential brands and personalities on the planet in 2013 to design their own G-Shock timepiece. SUPRA is honored to have participated and the celebration last night in NYC marked the release of the “It’s About Time” collaboration. The guests of honor, a black Satin TUF Vaider Lite with red accents (a nod to the popular Red Carpet series) and matching G-Shock watch, were prominently displayed. Guests were treated to the sounds of featured artist, Flying Lotus and DJ Mirandom and beverages by Stoli Vodka, Heineken Beer, Redbull, and Perrier. Skylight West was packed with notable guests including Eve, Jennifer Missoni, Stevie Williams, Nigel Sylvester, French Montana, Puma and Sassy (VH1’s Black Ink Crew), Dee and Ricky, Raekwon, Audubon (MTV’s Washington Heights), Too $hort, Boo Johnson, Kid Ink, DJ Ill Will, Ali Shaheed, Damon Dash, Keenyah Hill (America's Next Top Model), and Keelan Dadd, among others. SUPRA would like to thank everyone who attended and, of course, G-Shock—happy 30th anniversary.
The SUPRA G-Shock “It’s About Time” watch will be available at G-Shock retailers worldwide on Saturday, May 11 (with limited quantities available at SUPRA Santa Monica, SUPRA NYC, and suprafootwear.com). The accompanying Vaider will be available at fine SUPRA retailers worldwide and suprafootwear.com on the same day.
Tadashi Shibuya (G-Shock) and Stevie Williams.
Asiah Azante and Kid Ink.
French Montana and Nigel Sylvester.
SEN2 and guest.
Flying Lotus killed it.
Puma and Sassy (Black Ink Crew).
Ricky and guest.
SUPRA Australia rider Ben "Backwards Benny" James and guest.
The "It's About Time" video starring Boo Johnson, Keelan Dadd, and Stevie Williams was a hit.
Learn how you can enter to win the SUPRA + G-Shock watch and Vaider Lite on our Facebook page.