SUPRA and G-Shock Present “It’s About Time”
MAY 01, 2013
To celebrate G-Shock's 30th anniversary in 2013, SUPRA collaborated with the watchmaker to create the “It’s About Time” watch and Vaider Lite. This short video follows Stevie Williams, Boo Johnson, and Keelan Dadd as they weave through the streets of LA trying to get the shoe and the watch to the anniversary event which begins at 8:13 (20:13 in military time). This 20:13 detail appears throughout the video and the collaboration itself—both the back of the watch and the tongue of the Vaider Lite feature a graphic of a clock set to 20:13.
Visit our Facebook page to enter the “It’s About Time” Video Contest and a chance to win the “It’s About Time” G-Shock watch and Vaider Lite.